From the owners of Reserve 101, a world re-known whiskey bar, comes a new concept that puts a modern spin on a classic formula. With 2 floors, floor to ceiling paintings and a unique set of drinks created from New York's own Michael Neff, you'll always be amazed at the unique cocktails and eclectic atmosphere.

With such a unique concept, the need for a fitting unique was needed. CKO Digital worked through many revisions to find a logo that will resonate with its patrons. The snake played the perfect multi-meaning that express both the atmosphere and the iconic brand that will stand out amongst the sea of excellent bars and nightlife.