The Vintage Contessa & Times Past was a unique project where we were merging two brands to create one single identity. This new identity had to give off the feeling of authentic/timeless/luxury, all while representing both brands equally. The entire identity revolves around luxury items that are timeless. Items that never go out of style, and will always hold their value.
The infinity icon we developed was in direct response to this idea of timelessness. The color palette is made up of gold, slate black and white. Gold being used as a color to represent luxury and slate black and white to represent the two brands merging. Vintage Contessa & Times Past now moves forward as a unified business.